The Periodic Table of Content Marketing

Author:
Twitter: @ProximityWW

24 March 2014

As many people will tell you, content marketing is all the rage - and for good reason. It’s now serving as the central point of all of our online marketing efforts.

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The Joys of Free Data Hacks (and a free tool you should know to gauge Twitter CTR)

Author:
Twitter: @r.bachle

19 March 2014

Like any digital analyst – or anyone using the web – i love free stuff (free data, in my case) because the data enrich our work. Sure, paid sources like Forrester are great, but the ‘free stuff’ is often the best, most expedient way to get a good view of our client’s and their competition’s [...]

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A Christmas call to action: (please) keep it personal

Author:
Twitter: @r.bachle

16 December 2013

Early in my career I was taught a valuable lesson on Christmas day. That Christmas, the postman knocked on my door to deliver a package – surprised, I said “I didn’t know you worked on Christmas Day!?” to which he replied “well, today we only deliver the packages with hand-written addresses on them…” Got it [...]

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Safari Mobile Browser

Estimate Your Missing iOS 6 Mobile Organic Traffic

Author:
Twitter: @bprox

12 September 2013

In October 2012, Google Analytics began hiding Organic Traffic referrals from the mobile Safari browser and recording as Direct Traffic. The iOS 6 update made by Apple to help searcher privacy was not anticipated by Google, causing search traffic to be filtered through as direct. Since the newest version of iOS (iOS 6) utilizes Safari [...]

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About DataWork

DataWork is a range of disciplines, tools and processes used across Proximity to achieve our clients business objectives. Deepening our understanding of a brand’s customers and making brand interventions more relevant and valued by those customers. Leveraging data assets and infrastructure to increase brand loyalty and grow value. In a digital world which has exploded with customer data, bringing meaning, rigour and clarity to targeting, measurement and investment decisions.

Fusing data, increasing understanding and creating insights that when applied make brands more valuable to customers and customers more valuable to brands.

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