How Much Data Can One Smart Home Generate? About 1 GB a Week.

By Stacey Higginbotham

In my connected home I’ve focused mostly on automation, but Stephen Sorkin, the chief strategy officer at Splunk has decided to go a much nerdier route. He focused on data, specifically gathering data from his circuit breaker, his connected weather station and his pool. He sends that data to Splunk and has used it to make some starting conclusions — among them that his home generates about 200 MB of data a day.

Read More

Why Last Click Attributions Breed Bad Decisions in a Multi-Device World

image

By Sam Barnett

The last click attribution model has always been flawed. It attempts to simplify complex conversion paths on a last come first served basis, and allows advertisers to ignore the vast amount of data available to them.

With the rise of the multi device user, it is now actively driving bad decisions. We need to rethink the way we measure effectiveness without resulting to traditional methods.

Read More

Overcoming the Flawed Paradigm of Social Media Measurement

image

By Rick Liebling

Garbage in, garbage out: a pithy phrase that captures the notion that flawed or incomplete data inputs invariably lead to flawed conclusions. In the social media world, this truth has never been more important as 1) brands look to turn ones and zeros into actionable insights; 2) ‘big data’ loses its cachet; and 3) ‘smart data’ comes to the fore.

Read More

Data Obesity: The Latest Threat To Your Digital Fitness

image

By Owen Thomas

So many of our modern health problems stem from issues of abundance: fast food, car-friendly suburbs, and endless couch-borne entertainment.

The cure for these, according to the quantified-self cult of Silicon Valley, is more data! Just collect information about every step we take, every beat of our heart, every toss we take in our sleep, everything we eat and every drop we drink, and all will be revealed.

But what if the abundance of data, too, is part of the problem? 

Read More

Database Startup TempoDB Becomes TempoIQ, Refocuses on Sensor Analytics

By Derrick Harris

TempoDB, the Chicago-based time-series database startup that emerged from TechStars in 2012, has changed its name to TempoIQ and has refocused its business around providing a collection of analytics capabilities for sensor environments rather than just collecting their data.

Read More

Google, Twitter and NASA are Showing Why Data is the New Cloud

by Jonathan Vanian

Data analytics is apparently hot this week when it comes to the cloud.

At this year’s Google I/O, the search giant showed the cloud world that it means business as the company revealed Dataflow, which is essentially an easy way for engineers to create data pipelines that can deal with batch processing as well as stream processing. Twitter also showed that it can handle complex data analytics as it unveiled TSAR, a framework that acts as a real-time data orchestrator that ensures that all of company’s many data analytics systems are linked together and able to provide its product teams with reliable insights.

Read More

The World Cup Isn’t Just a Sporting Event; It’s an IT Event

By Kevin Fitchard

The total data traffic on the IT networks of the FIFA World Cup in Brazil has already surpassed 32 terabytes in 10 days, according to the event’s internet and communications provider Oi – and we’re not even halfway through the tournament.

That 32 terabytes represents the total volume of data traversing the IT networks used by FIFA, the 32 teams playing and the 20,000 international journalists covering the event in 12 stadiums and other broadcast sites within Brazil. It doesn’t even count the reams of photos, videos and social media posts coming from millions of fans using public Wi-Fi and mobile data networks in and around the stadium.

Read More