Early in my career I was taught a valuable lesson on Christmas day. That Christmas, the postman knocked on my door to deliver a package – surprised, I said “I didn’t know you worked on Christmas Day!?” to which he replied “well, today we only deliver the packages with hand-written addresses on them…” Got it [...]Continue Reading 0 Comments
In October 2012, Google Analytics began hiding Organic Traffic referrals from the mobile Safari browser and recording as Direct Traffic. The iOS 6 update made by Apple to help searcher privacy was not anticipated by Google, causing search traffic to be filtered through as direct. Since the newest version of iOS (iOS 6) utilizes Safari [...]Continue Reading 0 Comments
So what exactly is ‘contextual marketing’ and why is everyone talking about it ….. again? Simply put, it’s about anticipating customers’ likely needs based on their situation or circumstance. There are many shades of contextual marketing, from a coffee shop sending a customer a two-for-one [...]Continue Reading 0 Comments
The Wall St Journal recently reported that membership in loyalty programs is increasing, but active involvement is decreasing. This trend plays out, tragically, in the fiercely competitive airline industry (CNN reported last month that 40% of participants in airline loyalty programs never redeem miles). The [...]Continue Reading 0 Comments
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