Overcoming the Flawed Paradigm of Social Media Measurement


By Rick Liebling

Garbage in, garbage out: a pithy phrase that captures the notion that flawed or incomplete data inputs invariably lead to flawed conclusions. In the social media world, this truth has never been more important as 1) brands look to turn ones and zeros into actionable insights; 2) ‘big data’ loses its cachet; and 3) ‘smart data’ comes to the fore.

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Data Obesity: The Latest Threat To Your Digital Fitness


By Owen Thomas

So many of our modern health problems stem from issues of abundance: fast food, car-friendly suburbs, and endless couch-borne entertainment.

The cure for these, according to the quantified-self cult of Silicon Valley, is more data! Just collect information about every step we take, every beat of our heart, every toss we take in our sleep, everything we eat and every drop we drink, and all will be revealed.

But what if the abundance of data, too, is part of the problem? 

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Database Startup TempoDB Becomes TempoIQ, Refocuses on Sensor Analytics

By Derrick Harris

TempoDB, the Chicago-based time-series database startup that emerged from TechStars in 2012, has changed its name to TempoIQ and has refocused its business around providing a collection of analytics capabilities for sensor environments rather than just collecting their data.

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Google, Twitter and NASA are Showing Why Data is the New Cloud

by Jonathan Vanian

Data analytics is apparently hot this week when it comes to the cloud.

At this year’s Google I/O, the search giant showed the cloud world that it means business as the company revealed Dataflow, which is essentially an easy way for engineers to create data pipelines that can deal with batch processing as well as stream processing. Twitter also showed that it can handle complex data analytics as it unveiled TSAR, a framework that acts as a real-time data orchestrator that ensures that all of company’s many data analytics systems are linked together and able to provide its product teams with reliable insights.

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The World Cup Isn’t Just a Sporting Event; It’s an IT Event

By Kevin Fitchard

The total data traffic on the IT networks of the FIFA World Cup in Brazil has already surpassed 32 terabytes in 10 days, according to the event’s internet and communications provider Oi – and we’re not even halfway through the tournament.

That 32 terabytes represents the total volume of data traversing the IT networks used by FIFA, the 32 teams playing and the 20,000 international journalists covering the event in 12 stadiums and other broadcast sites within Brazil. It doesn’t even count the reams of photos, videos and social media posts coming from millions of fans using public Wi-Fi and mobile data networks in and around the stadium.

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As Business Picks Up, Analytics Startup DataHero Goes Freemium

By Derrick Harris

Analytics startup DataHero, which launched in 2012 with the promise of letting everyday business users visualize their important data, is moving to an entirely freemium model. The new pricing strategy kicks in as the company is experiencing high growth in its number of paying customers and adding integrations with a lot more services.

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Real-Time Web Analytics Platform GoSquared Gets a Visual Revamp to Appeal to the Masses

By Ben Woods

GoSquared, a real-time Web analytics company, has launched a revamped version of its platform geared around giving users quicker access to the most powerful and frequently used features.

The move follows a complete retooling of the platform almost a year ago to focus more on visitor growth and engagement and today’s update is aiming to make GoSquared more valuable to an entire business, rather than just ‘the analytics guy’, the company’s CEO and co-founder James Gill told TNW.

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