In October 2012, Google Analytics began hiding Organic Traffic referrals from the mobile Safari browser and recording as Direct Traffic. The iOS 6 update made by Apple to help searcher privacy was not anticipated by Google, causing search traffic to be filtered through as direct. Since the newest version of iOS (iOS 6) utilizes Safari [...]Continue Reading 0 Comments
So what exactly is ‘contextual marketing’ and why is everyone talking about it ….. again? Simply put, it’s about anticipating customers’ likely needs based on their situation or circumstance. There are many shades of contextual marketing, from a coffee shop sending a customer a two-for-one [...]Continue Reading 0 Comments
The Wall St Journal recently reported that membership in loyalty programs is increasing, but active involvement is decreasing. This trend plays out, tragically, in the fiercely competitive airline industry (CNN reported last month that 40% of participants in airline loyalty programs never redeem miles). The [...]Continue Reading 0 Comments
Just read this post ‘From Big Data to Big Personalisation’ with a great infographic. http://smartdatacollective.com/latentview/130951/big-data-big-personalization. Clients saying personalisation is critical to their business and 95% saying that data within their organisation remains untapped. A paper published by the UK’s innovation foundation (‘The rise of the datavores’) provided similar evidence of the business benefits enjoyed by [...]Continue Reading 0 Comments
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