Never ones to miss a trick, McDonald’s in Australia (locally known as Macca’s) have managed to use their data in a rather clever way. Some pessimists may feel its an ad agency indulging themselves and the relevance is incredibly limited but its a great demonstration of bringing information to life through technology with a focus on enhancing the customer’s experience.
Great example of data linked to content. Wonder if they’ll seek to use this interaction to build an on-going dialogue or whether WOM is at the centre of the business case.